Ecommerce is a connection between buyer and seller over through internet.
Ecommerce is an applied and successful wing of E-Business. Nowadays the world's economy is going to upgrade to E-Business and E-commerce is going to be more popular than local shopping. Let's make it more specific and clear. Before starting I want to clear some of the keywords.
E-Business:
E-Business is that kind of business when the business operation depends on the Internet. There is a lot of E-Business like Google, Microsoft, Apple Alibaba, Amazon, etc.
E-Commerce:
E-commerce is a very specific wing of E-Business where the relations are performed by the Buyer and seller.
Traditional Business:
This business is basically a local store and local office setup and operations.
Digital Marketing:
This is a marketing technique performed by online marketing operations.
Electronics Transaction:
In traditional ways, we transfer money hand to hand with cash but in electronic transactions, we transfer money with an online channel, no cash money is handled over there. The 100% perfect example of Electronics money is cryptocurrency.
This article is about eCommerce consultancy so I would like to elaborate on eCommerce business and eCommerce business consultancy wings and facts.
If I am making it easy and understandable for everyone about eCommerce is like that if the business is online and you are selling any products or services it is eCommerce.
Ecommerce consultancy is now getting more popular because e-commerce business is going to be larger and now the business process is being complicated day by day.
What is Ecommerce Consultancy?
Ecommerce consultancy is advice from an experienced specialist for a specific topic or sector. There is a lot of field e-commerce business that need consultancy. You will find a list and ideas about consultancy for eCommerce businesses.
In this blog I am going to share a clear idea about eCommerce consultancy fields, necessities, methods, and benefits with real-life experiences, I believe if you read this you will get an idea about eCommerce before starting an eCommerce business.
Why Ecommerce Consultancy is important?
Business is not a child's game, Every year we heard new business enterprisers are getting success with their new idea and innovative operations method. But the reality is millions of business ideas died every month for miss leading and inappropriate business steps some entrepreneurs are losing their business assets. But if you are looking successful and sustainable business company they are starting their business with a proper plan or they built their business plan for growth.
Let's See some of the Bullet points about Ecommerce Consultant working fields.
CRO
Conversion Rate Optimization, In the eCommerce business it is very common for sales to drop. Suppose you started an eCommerce business after 6 months your sales have been dropped but your traffics are better than previous. In this case, it is very much important to analyze the Conversion Rate and the promotional strategy should be organized according to based on CRO case study.
What is CRO doing?
CRO officer Tracking visitors' behaviors and taking decisions to increase sales conversion.
On a platform primary, visitors are 2 00 000 but definitely, everyone will not buy the products
in first level conversion (6%)
12000 visitors have added products to their cart.
in 2nd level conversion (34%)
4000 Users completed the purchase confirmation page means the address submission form.
3rd level conversion (25%)
Finally, 1000 visitors reconverted as visitors to customers.
So now the final Website conversion ratio is 0.5%
CRO officer will advise improving this ratio from 0.5% to a better ratio.
How CRO officers are taking track of visitors?
Officer will see the behaviors of visitors and which customers are converted from visitors to add to carts. Track customers' ages, location, time, interests, and others as the highest possible keyword possible to connect. CRO manager finds out which fact converted visitor to add to cart, same as others conversion also tracked from visitor to final purchase. It is difficult to describe all of the facts in a blog, there can be a lot of major and minor facts behind the conversion.
Digital Marketing:
Digital marketing is a very common field for eCommerce consultants. Consultants monitor the marketing performance and analyze the strategy for better performance. On day one a campaign started for advertising about to sale of T-shirts in the USA. Day two T-shirt ads for the UK and on Day three the ads performed for Germany. Consultant analyzes conversion rate and customer behaviors and when day 4 again promotions will go for USA consultant has a database to analyze the new customer target. That means the consultant has authentic data to set up a new campaign. Specialists say data don't say wrong. A consultant can optimize the promotional cost.
Products Selecting:
An eCommerce consultant can identify the trending products for the platform and the upcoming event timeline. A consultant can guide you on the next product development s because ze knows the customers' behaviors and conversion facts. Ze can guide new product design and development based on previous data and current customers' behavior patterns. And Experiences say consultant developed products can improve 2% to 5% conversion.
UI/UX Analyzing:
The platform is for customers so it is very much important to design a new UI based on UX. E-commerce Consultants can identify the customers' convenient and user-friendly facts. Different plat has different levels of customer and they have different choices and behaviors pattern. An eCommerce consultant can analyze customers' needs with the business plan. Sometimes customers' UX foreword the business to a different goal from the business plan, this time consultant to take the necessary action and makes a bridge between customers' wants and the business plan. These guidelines need to take by industry specialists and experienced professionals.
New Features Development:
If it is necessary to add a new feature to the platform, it is very urgent to consult with and specialist or consultant. Before starting to develop new features in the platform Ecommerce Consultant can estimate theoretical predictions of business growth or losses. This theoretical study can reduce cost and easy to make a disposition to implement a new business feather on the platform. A consultant will analyze the current business process and finance and after implementation impact of business, so business will be more risk-free.
Competitor Study:
For your business growth, it is important to study competitors. Market trend, competitors' products, and service level, customer success strategy is very much important for your business growth. Ecommerce Consultants can evaluate your competitor and make a strategy to over-drive competitors.
New Technology adaptivity:
Ecommerce Consultants are professional and they are being updated every day. Web 1.0, Web 2.0, and Web 3.0 this three conversions that changed a huge in the online business industry. Our current surface is based on web 2.0 and hopefully, very soon web 3.0 will come. Those technological changes must be aligned with the eCommerce business. a consultant can analyze the adaptivity and business opportunity after new technologies implementations.
New Business Opportunities:
Ecommerce consultants can see the new business opportunities from the current business platform. Amazon started as an eCommerce platform but now everything is covered in Online Business Industry. These business wings developed after consultancy.
Vendor acquisitions:
Maximum eCommerce business based on suppliers. A consultant can share ideas bout other vendors and suppliers' status and market situations. So Business leaders can take decussations to negotiate with suppliers and vendors.
No comments:
Post a Comment