Affiliate Marketing

Affiliate Marketing is a modern digital marketing concept. This marketing concept stands for performance-based marketing. When any publisher sells products of a merchant and gets paid as a fixed commission you can call the relationship affiliate marketing. 

Influencers, bloggers, vloggers, and social media influencers are can be affiliates. And the selling platform can be anything even affiliate publishers can sell products via email personal messages instant messaging apps like WhatsApp, and IMO, there are a lot of platforms.   

In affiliate marketing, there are two website

1. Publisher 

2. Advertiser

Publisher:

A publisher is basically a blog or website that will promote Advertisers' products or services. In this case, the blog promotes products and shares custom links to its reader, and when users are clicking on links and purchase that customer generates a blog getting sale commissions. A single person can also be a publisher if you see on the Rakuten Platform Instagram users are also capable to be publishers. In this case, an influencer promotes products and share a custom link from the Rakuten platform, when any user clicks on that link and go to the advertiser's website and purchase products it is counted as commissionable sales. 

Advertiser: 

This user is basically the owner of products or services. They are basically product sellers and products or service providers. Publishers are offering products or services for publishers to sell for them. Advertisers are offering CPA for publishers and sharing their profit. Rakuten and Amazon are remarkable advertisers. 

Amazon: 

Amazon is the most popular affiliate advertising platform. when any publishers registered on the Amazon associate program, Amazon offers them to sell their products by affiliate links. Publishers are sharing those links and products related data on their blogs or social networks. When they shared it with their followers or readers and their readers or followers converted to a customer of Amazon. Amazon shared the profit with the Publishers with different CPAs. 

Affiliate Marketing Agency: 

The agency is basically a platform where publishers and advertisers are connected with each other. Rakuten is one of the top affiliate marketing agencies. They are maintaining their service with a strong database website. Thousands of publishers and Advertisers are connected there. Advertisers are sharing product feed and Rakuten generating A Remarkable parameter URL for those products and offering publishers to share the links with products feed and that feed has Product necessary data like images, prices, size, color, etc. 

What is CPA?

Advertisers offer CPA (Cost per Acquisition). In affiliate, marketing CPA is the commission of sales, which means when 6% is the CPA of a publisher will get 6% of the sales commission. If a publisher generates millions of traffic but there was no sales publisher will not get any commission or benefits from the advertiser. If a publisher generates single traffic but is converted as sales publishers will get benefits according to their CPA. 

Affiliate Marketing Operation Method:

When any buyers do buy any products or services from advertisers but traffic source is routed from publishers' blogs or websites. Then advertiser shares a profit commission with Publisher that sales commission is called CPA. 

CPA Commission Conditions: 

Regular advertisement CPA is called cost per action but in affiliate marketing, it is called Cost Per Acquisition. That means until a successful sale/buy advertiser does not need to pay any amount of money. 

Commissionable sales: 

If visitors coming from publishers are converted to the customer and they do purchase it is called commissionable sales. Advertisers are paying for these sales according to the committed CPA commission. to generate money this conversion is very important. 

Non-commissionable sale: 

when visitors are converted to customers about their purchase gone as a failed purchase or if customers returned the products as a result advertisers have not generated any sale it is called non-commissionable sales. Advertisers are not paying for these sales. maximum time this event was happening during the return replacement policy time period. for managing these events agencies and affiliate associates are holding publishers' payment during the return replacement time period. 

For Example, Mr. Samim sells Shoes and Mr. Sarkar has a website with a good number of traffic and potential buyers. 

Now Mr. Sarkar has a blog or social media page, he talked with Mr. Samim, and both confirmed 6% CPA for every sale. 

Now Mr. Karim goes to Mr. Sarkar's blog and got to know Mr. Samim has a good collection of shoes and beautiful designs. Now Mr. Karim goes to Mr. Samim's website and brought shoes for 100 USD. 

Then 

Mr. Samim will get 100 USD and Then he will share 6 USD with Mr. Sarkar, and finally, Mr. Samim will get 94 USD.

No Sales No Money

Even return sales also count as non-commission sales. So the publisher will not get any money from the advertiser for failed order. 

Nowadays affiliate marketing is a popular cheap and effective marketing method. 

There is a lot of affiliate marketing company working in collaboration with advertiser and publisher as a platform business. Rakuten is one of them and the most popular for effective affiliate marketing. 

Millions of Publishers and thousand of publishers are connected with Rakuten. 

If you are interested in working with affiliate marketing then I think I can guide you.